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Press Release: Nike We Run KL 10K 2012


Malaysia part of 32 stops across Asia, Africa, the Middle East, Central Europe and Latin America with almost 400,000 participants expected to run in races from September to December 2012.

MALAYSIA, 3 SEPTEMBER 2012 – On 13 October 2012, Nike’s We Run race returns to Malaysia to inspire, support and connect runners around the world. Malaysia will be the 14th city out of 32 cities, with 15,000 runners expected. The runners will be part of a global We Run race movement, and will see a total of 395,500 runners from 34 cities participating. It will forge a new global community of athletes through Nike’s most connected race series yet with innovative Nike+ technology. The We Run race series kicked off on September 1 in Prague, Czech Republic, and will conclude on December 15 in Rio de Janiero, Brazil.

The start of last year's race which saw 10,000 registrations.

This year’s race will be very different from previous Nike’s We Run races held as this will be the first evening run ever within the heart of Kuala Lumpur city. The Nike We Run KL 10km race will flag off from Jalan Ampang at 5.30pm and finish at Dataran Merdeka where the race village will be based. Last year, the Nike We Run KL closed out 10,000 slots in a record-breaking 60 hours, which remains to be the fastest race to close out ever in Malaysia till today. Due to the overwhelming popularity and demand of the race, the capacity has been increased to 15,000 this year.

Participants can expect a unique and memorable experience as they will be running against the backdrop of some of Kuala Lumpur’s most iconic buildings such as the KL Tower and the Petronas Twin Towers. Other than the breathtaking views, runners can also immerse themselves with an exhilarating experience of different genres of music at designated entertainment zones along the route. The race village will see an explosion of entertainment acts by some of the biggest names in the local music industry, with exciting activities runners can engage and connect with to complete the runners’ experience. This year, participants who finish the 10K race will also earn an exclusive finisher’s tee on top of the usual race tee – more ways to remember their experience by.

To help runners go the distance, and build up their confidence towards race day, Nike will be hosting training sessions around Klang Valley. The training sessions are designed to help runners get the best out of themselves and to be mentally and physically prepared for race day. Runners can expect to see the likes of local athletes and celebrities joining the fun, making each session unique.

“This year’s edition of We Run KL, Nike wants to create an experience like no other. We are excited with the prospect of an evening race and we want every runner to feel good about themself. They will be part of a special community of runners who will be taking part globally in the We Run race series. What will make this a truly unique experience is that the runners will be connected through Nike+, a global community where you can share your personal achievements, gain encouragement as you work towards your goal. And with that being said, this effectively makes Nike+ the biggest running community in the world. ” said Nike’s Country Marketing Manager, Joan Yeoh.

Registration begins on 7th September 2012, 9am onwards on Interested participants are advised to register early.

Registration fees and categories as follows:

UNDER 25 Y.O.  RM 40
25 Y.O. & ABOVE  RM 50
BUDDY 1+1 (UNDER 25 ONLY)  RM 70

Race pack collection will start from the 5 – 7 October 2012, taking place at the Piazza, The Curve, Mutiara Damansara (open space in front of E@Curve). For more information, log on to or


About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit

For media enquiries, please do not hesitate to contact:

Jason Kong
Account Manager
Milk PR
T: 03.2094.8915
M: 012.388.8543
David Joshua Lau
Account Executive
Milk PR
T: 03.2094.8915
M: 012.207.9960
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