Category Archives: Running Shoes
I can’t imagine how long I’ve put off this review. Now, before that statement made you think that NB served up a lemon in the form of the Zante (pronounced “Zantay”), let me assure that it’s not the case. It’s been one of my firm favorites in the last 2 months of my GCAM15 training. I liked it so much that I wanted it to be my marathon race shoe but it wasn’t to be. It’s evident from the photos below how much I’ve put the shoes to use.
Named after a gorgeous island in Greece, the Zante was one of two shoes launched by NB early 2015 (the other being the Boracay, another famous island destination in the Philippines) that saw a departure from the confusing nomenclature used by NB.
If the term Fresh Foam (not related to a certain golden hop/malt based beverage) sounded familiar, you’d be right. The midsole material was first used on the NB 980. I’ve not worn the 980 and although reviews were generally OK, it was widely panned for wrong marketing – it was neither as plush nor soft as the marketers made it out to be. The Boracay, with a retweaked midsole, has since replaced the 980, while the Zante is an entirely new shoe marketed as a go-fast option.
It’s been ages since I last owned a pair of NB. I was a fan of the venerable brand back in the days (my favorite was the M625 you see above, a lightweight performance trainer). NBs were still made in the USA then and had a classy boutique in the KL Plaza. And they were the Volvo of running shoes – built like a tank.
Fast forward 23 years later, my idea of fun shoes are those made with simplicity in mind. Keep the upper design and construction simple, avoid excessive overlays, do away with plastic inserts here and there, and I’m generally good. Which is why I reach out to the GOrun 4, Boston Boost 5, Kinvara 5, Ultra Boost (for recovery runs) the most often. The Zante joins this list of favorites.
The Zante is a really simple shoe. Very simple breathable upper that fit like sock, single density foam, full contact outsole. Herein lies the mystery. Despite the simple take on the construction, the shoe weighs in at 8.25oz for US10, which is around the Kinvara 5’s. 8.25 is still light but if you’ve ran in the Zante, you’d have thought it was a sub 8oz shoe.
There’s only a sliver of reflective element resides on the lateral side of the toebox in the form of a two-pronged fork. The upper is stretchy and never once did my toes felt cramped. I like how the tongue padding is kept just nice to prevent any pressure from the thin laces on top of the foot. The tongue is connected to an inner sleeve which means no sliding around – no stopping to readjust the tongue which means the wearer can just enjoy the running experience.
The internal heel counter is soft compared to the monstrous types seen on the Kayano 21, for example. There’s no rubbing whatsoever, and the best thing is the absence of unnecessary weight. The collar isn’t notched, and the padding not overboard. Heel lock down is fantastic as it is.
The removable insole is soft and perforated, and feels like that of the DS Racer.
The Zante has stack heights of 23mm and 17mm (heel/toe) for a 6mm drop, not too low to turn off traditionalists. The midsole foam has a honeycombed pattern – concave on the lateral side, convex on the medial.
As mentioned earlier, the outsole is a full contact one, made up of hexagonal lugs. The lugs aren’t that deep nor are they of the hard-wearing variety. They have a nice grippy feel on all the surfaces (wet or dry) I’ve run on, from synthetic track, sandy road shoulders, hard tiles to tarmac. After 190KM logged, you can see that it wears better than Skechers’ foam but inferior to the Continental rubber used by adidas in the higher end models. I reckon I could push the mileage to 400KM before the forefoot lugs are sheared down to the base.
With the full contact outsole and a substantial toe spring, which you can see from the photo below, the Zante treats the wearer to a fast and smooth ride. The Zante feels more balanced shoe than the heel-heavy Boston Boost 5, more responsive than the Kinvara 5 and fits better than the GOrun 4. There’s not a stitch on the Zante that’s wrongly put together and it’s easy to see why that even at the beginning of the year, Competitor.com awarded it their Road Shoe Of The Year. I’ve ran my 10K PR and have enjoyed nearly every run from track workouts to 23K in them.
It’s unfortunate then that I’m unable to wear them for the marathon owing to its firmer forefoot cushioning. While ideal for races up to the half marathon, I’ve experienced some forefoot soreness after 21K. Faster and more efficient runners may be able to take it further than I could. If you belong in that category, you’re going to really enjoy the Zante for all its worth.
The New Balance Zante retails at RM439.00 (going rate for shoes these days!) and is already available at all NB and Marathonshop outlets.
Choon Yuen returns with another shoe review. We collectively wish he buys more shoes.
Here I am again hijacking the blog, pretending the blog is mine and spending a few minutes blabbing about shoes LOL. With my first major race for 2015 over back in early April, I was looking around for a nice pair of shoes to replace my current favorites the Asics Electro33 (my PB shoes, mind you) for the upcoming Gold Coast Airport Marathon (GCAM) in July. Come to think of it, I really didn’t need to look for a new pair as I’m pretty sure the Asics still have enough life to carry me for another race before officially retiring it into my walking shoes. Nevertheless hanging out with Jamie and Nick, you will always be poisoned with buying new pair of shoes even you really didn’t need to.
Now let’s see what we have here. My first pair of running shoes purchased was the original Nike LunaRacer then followed by Nike LunaRacer+3 (Racer) skipping the version 2. When Jamie poisoned me with the Nike Lunar Tempo (Tempo) which is the trainer version of the racer, immediately I was sold even before looking at the actual shoes. True enough the Lunar Tempo according to Nike, was designed for runners who often take the Racer for long run training. In other words, you will have the best from the Racer (lightweight and fast) plus the extra cushion you need for day to day training from the LunarTempo. Judging from experience with the Racer, I upsized my purchase with a full size to combat the narrow toe box which was a big mistake…well not that big, but still a mistake.
Honestly, after 40km or so I didn’t feel right at home with the Tempo, something just didn’t feel quite right. Nick advised me to try on thicker shocks, and it worked!! In hindsight, I should have tried upsizing by only half instead of the full size due to a welcome improvement on the upper mesh which I will explain later. For the next 20km +, it felt like I have found my shoes for GCAM, at least for now, let’s wait until I test run the NB Zante in the coming weeks before deciding which pair flies with me hehe.
The Tempo by nature is designed to be the trainer version of the Racer, naturally you are right to expect a few familiar characteristics brought over from the Racer+3. First off, on the weight department, weighing at 6.8oz for a Size 9, it’s just a mere 0.4oz heavier than the Racer, impressive for a trainer. Secondly, the responsive Lunarlon midsole are retained with a slight tweak in the groove pattern near the heel area. Then there is the Nike Flywire system used for fit adjustment wrapping your feet like what a pair of socks would do holding your feet firmly preventing any slide. Other than the above, the Tempo is a different shoe from the Racer+3.
The highly breathable seamless upper mesh has a slight tweak; it now feels softer and it is more stretchable, effectively taking away the narrow toe box feeling experienced from the Racer (my mistake to upsize by a full size). Couple with the Flywire over the midfoot allowing variable wraparound pressure/tightness adjustment depending on individual preferences holding your feet in place. Once it is adjusted properly, I did not notice any foot sliding even with upsizing. The heel collar as with the shoe tongue is slightly padded and there are no visible plastic/film over the heel counter. Instead the heel counter is packed with patterned reflective material, effective and pleasing the eyes.
The insole sees a change; it is softer and thinner compare to the Racer version and is made with Ortholite material. Lunarlon midsole are slightly thicker as you can see from the picture below. It delivers sufficient cushioning yet not taking away the ground feel returning the rebound energy that one would expect from a racing flat. Carbon rubbers are placed strategically at the wear zones with very minimal visible wear noticed after closed to 70km now. Overall the ride is comfortable and smooth.
Although it is still too early to draw a conclusion on durability with merely 70km mileage, but there isn’t anything to pick on the shoe. It is lightweight, responsive, flexible, has good ground feel and fit snugly thanks to the stretchable mesh and Flywire system. The shoes has grown on me since the initial rubbish 40km that I’ve done earlier and this little package can double as a my racing shoes too (note: I am not a fast runner and you may not agree with me on the racing bits). Okay perhaps there is one thing I want to pick on the shoe which is the colorway available in this part of market…boring!!!
Nike LunarTempo is retailing at RM379 but strangely you will not find it in Nike store in Malaysia. This pair was purchased at Stadium KLCC.
This shoe review was submitted by Choon Yuen.
I have been asked about a few weeks ago whether I’m interested to review a yet to be launched running shoes in the local market. I thought WOW!! Me? Review shoes? I need to give myself a few pitches and slaps on the face to see if I were dreaming. It is truly a rare opportunity (secretly hoping more will come my way) to try out and write about a new shoe, without a second thought I said yes to the opportunity and whet goo goo goo ga ga about it LOL. I was very excited to say the least and took the opportunity on my off day from work to pick up the shoes and immediately. Met up with Frank, gave me a short introduction of the shoes and off I go for heat training that afternoon on the spanking new shoes. I had no prior experience running in any Saucony shoes albeit very good reviews on some of the shoes they produced e.g. the Kinvara series, so after clocking more than 60km over the past 3 weeks in the new Saucony Triumph ISO, it’s time for me to put my thoughts on the shoe on a clean sheet of paper without any bias opinion.
Saucony Triumph ISO is an 8mm drop shoe with a stack height of 31mm (Heel), 23mm (Forefoot). It’s a very well cushioned neutral shoe with a new upper fit ISOFIT technology which we will be going into a little bit more in details as we go along. The forefoot area of the upper is made of mesh material with visible large cut out for breathability purposes, which is then sewed to the ISOFIT at the midfoot area.
The ISOFIT upper wraps the feet adequately creating a sock-like feel for comfort and adaptability to the shape of your feet. It gives a nice wrap around holding the feet in place, preventing the feet from sliding around which could happened especially if you up-sizing the shoe size. The PWRGRID+ form grid midsole is taking charge in providing impact protection cushioning every stride on a longer run. The outsole comes with xt900 rubber near the heel area for durability while iBR+ is used for the forefoot area for further cushioning. At 10 oz on a US size 9, the shoe does very well in the weight department considering the amount of cushion Saucony puts in.
Although this is a well cushioned shoe, on the contrary the ride of the shoe gave sufficient ground feel making it somewhat responsive and yet giving runners a comfortable ride. This is evidence especially when you are running at a moderate to an easy pace run, but putting in some speed to the shoes immediately it feels a tad heavier which is weird giving that it only weighs 10oz. I suspect this is down to the amount of energy absorbed and returned by the midsole, having said that I’m just being picky and is not actually a deal breaker as this is not designed to be a racing flat. Breathability is not a problem for the hot and humid weather in this part of the world as you can see from the pictures below you can clearly see the “open pores”.
There are a few areas that I would wish for on an already good shoe. The inability to flex much has thrown in some constrain to the shoes as it gives rigid feel to the shoe and may not necessary work out well for everyone. Some weight can be taken away from the ridiculously cushioned at the achilles area which is really unnecessary and overkill. Finally the width of the forefoot is a bit tight, however you can always up-size the shoe as the ISOFIT will still effectively prevent your feet from sliding around.
My final thought on the shoe. The Saucony Triumph ISO is a decent shoe and it should excel in 3 types of running conditions. First of all, if you are thinking of increasing your mileage on the long run day, the shoe will gives you plenty of cushions keeping your feet away from impact fatigue. Secondly after a fast and furious race be it a road or trail race, it also works very well for your recovery run. Lastly if you are new to running, you won’t go wrong with Saucony Triumph ISO. However, this is not a fast shoe and if you are looking for a PB record breaking or a speed work type of shoes, this is not the shoe for you.
The Triumph ISO will be available at Running Lab sometime in May onwards retailing for RM469.
I’ve put more miles following my first review [read it here] of the Ultra Boost (UB), specifically clocking a total of 65K in them. Therefore it’s time to put my thoughts into a follow-up take on the shoe. For the most part, things are pretty much the way there wer per my initial take.
The ride experience of the UB sees no change. 65K isn’t plenty of miles for a pair of running shoes after all. Furthermore, the Boost midsole is widely regarded as being one of the most stable (in terms of characteristics) and durable in the market today. I believe you’ll get the smooth, protective and enjoyable feel throughout the lifespan of the shoe. In fact, I reckon the midsole to outlast the outsole, which show a little wear on the nubs. The thing is this – outsole design in the form of nubs or nipples will wear off quicker than conventional threads. Less surface are in contact with the ground and therefore whatever wear and tear would be more apparent. This does not necessarily mean that the rubber isn’t durable, however. It’s just because of the design.
Other than the smooth silky ride, the Ultra Boost did pretty well in terms of breathability. This isn’t so much of a concern for runners in temperate countries but in hot and muggy Malaysia, how well the shoe “breathes” is a huge factor. In the photo below, you can see the green of my socks peeping through the knitting – air just passes right through. Needless to say, I very much prefer this knitted upper to the TechFit one on my retired Energy Boost (EB).
There are a few areas where the UB could do better. Firstly, the weight. The UB would surely be one of the shoes I’d reach out for if I’m attempting a road ultra due to its fit, cushioning and impact protection but the thought of carrying that much weight over 60K or more is quite daunting. The PrimeKnit yarn, the plastic lacing system, the substantial heel counter and midsole shank all conspire to weigh the shoe down. Perhaps adidas sees the market differently but I’m all for using less material in production.
The Stretch Web outsole could definitely be improved. It doesn’t do well on wet surfaces at all due to the minimal ground contact by the nubs. They seem to be susceptible to quick wear-off especially on the feet of runners who scrape the bottom of their shoes with each step.
Last but not least, the premium pricing of the UB presents a hurdle to most runners. For the masses, there are thankfully many options available. The EB (now version 2) which rides firmer in the forefoot is a popular alternative. The Glide Boost would also be a viable option if providing a more stable platform. These are the more substantial shoes if you’re so inclined. The lighter ones would be the Tempo Boost, Boston Boost and Adios Boost. More models are being updated to the Boost midsole, so the choices available can only become more bewildering.
However, if you intend to invest in the Ultra Boost, I’d suggest that you upsize by half from your usual adidas sizing. I wear a 10 but opted for a 10.5 for the UB which gives me more room in the toe box.
To read my review of the other adidas Boost models, check out my gear review page.
Disclaimer: The adidas Ultra Boost is a media sample provided courtesy of Adidas (Malaysia) Sdn. Bhd. The Ultra Boost is already available at Adidas boutiques in the country, retailing for RM650.
Hot on the heels of a shoe review, comes… another shoe review! This time it’s the premium-priced (let’s not beat around the bush) latest Boosted model from the German sporting giant. The Ultra Boost (UB) is a new addition to the expanding range of shoes from adidas featuring the midsole which debuted in the Energy Boost back in 2013.
Since I’ve clued you in on the UB’s premium positioning, let’s get that part out of the way, shall we? It retails for RM650, which means it shares the upper echelon pricing as the adios Boost, adistar Boost and Springblade Drive 2.0. I view shoes in this price bucket as niche. Sometimes companies do turn POC (Proof of Concept) projects into production runs although this may not have been the intention of the UB creators. According to adidas, the goal was to “create a shoe that unleashes the full potential of the amazing BOOST foam while at the same time ensuring an unsurpassed adaptable fit in the upper.” ARAMIS system (same tech used by NASA, Boeing and leading aerospace and automotive industries) was used to measure and map out zones of higher and lower deformation which can be as much as 10mm in the forefoot area just before push off. The upper wasn’t only the area to be scrutinized since the outsole is one large high-stress part of a shoe. You can read the interesting story that went behind the conception of the Ultra Boost here.
The result? Foot-conforming PrimeKnit upper and Stretch Web outsole as well as other complementary components you see below. The video that follows shows the assembly process.
When I picked up the Ultra Boost the first time, it felt like a substantial shoe. I’d opted for a US10.5, up from my regular US10 because of my past experience with the Energy Boost (EB) and Boston Boost 5 (BB5) which both ran a little tight in the toe box. It’s bulkier than my recently blooded shoes and accentuated by exaggerated upward spring on both ends. The UB also has a very prominent heel tab.
The PrimeKnit upper is just as impressive. Not only you can see that the high stress areas are reinforced by close weaving but the whole upper fits like a bootie negating the need to lace up tight as you would a traditional shoe. If there’s a purpose for the long heel tab, it’s to allow you to grab and pull when putting the shoe on. The fit is very snug, very sock-like and almost immediately you’ll feel as if there’s a slight midfoot bump reminiscent of the out of production Skechers GOrun 3. The upper stretches in every direction and thus is more accommodating than say, the Boston Boost upper. Due to a low toe box, the upper could be felt rubbing on my big toe – I’ll cover this in a moment. The step-in feel is plush and walking around in the UB is extremely smooth, unlike the Energy Boost and the performance oriented Boston Boost.
In evaluating it, I was determined from the very first run to really put the shoe through the wringer. I would be a bit more lenient if it is a sub-RM450 but well, it’s not. My first run was a 6K, which covered a wide variety of surfaces on straights and twisty paths between Jalan Binjai-KLCC Park-Mandarin Oriental Hotel driveway-Pinang-Kia Peng-Stonor. Surfaces covered were tarmac, concrete, tiles, bricked pavements, synthetic track, grass and packed earth sections. Conditions were warm and humid, with no rain that evening. The plan was to have a slow and easy recovery run what with 2 quality back-to-back sessions over the weekend. The Ultra Boost blew those plans away. Once the body warmed up after 1.5K, the pace just kicked in. I was conscious at the back of my mind to reel back the pace yet at the same time I wanted to put the shoe through the challenge.
Anyone would’ve had no problems believing me had I reported that this bulky (and heavy) shoe stood no chance on the twisty and congested (it was packed with tourists and I had to slalomed my way through) route I took that day. But the UB was anything but that. It had to be the snug upper which totally locked down the foot despite the frequent directional changes. The low toe-box turned out to be a non-issue due to its highly stretchable properties. The designers well and truly got that part right. Because it was unbelievable, I went a second round. At a faster pace. Same eye opening experience. I had to remind myself that it was my easy day and stop at the end of the second loop.
It was still too early to form any judgment. The next day, I pulled on the UBs again. The menu was an easy 10K and again I failed to keep to the plan of going slow. This time, I took another newly mapped route that’s turning into a personal favorite: Binjai-Tun Razak-U-Thant-Ampang Hilir-Raintree Club-back to the KLCC Park. It had poured like crazy but slowed to a light drizzle as I started off. This second run would reveal much more about the shoes, both good and bad.
First, the good. The shoe pretty much retained all the positive attributes I experienced the day before, from the smooth and quick transition, fit and the upper breathability. The bad? The almost non-existent traction on the wet surfaces especially on the tiled and brick pavements. The little rounded nubs which are also spaced quite apart are simply not for such running conditions. I walked around corners and up the pedestrian bridges to avoid face-planting on my run. The Ultra Boost’s outsole feels nowhere near as assured as the BB5’s Continental rubber. The other thing worth mentioning is that while the PrimeKnit upper is very breathable, it’s also susceptible in letting in rainwater. It’s not a unique attribute of the UB but a trade-off of ultra breathable uppers.
The two most recent runs were both slower, one a 6K and the other a 16K on the hard pavements and sidewalks of Putrajaya. The Boost midsole offer the necessary protection for my legs and I appreciated the bouncy feel in all my strides. In all my runs in the Ultra Boost, there had been no chafing, hotspots or any rubbing, even by the extended heel pull tab. Because the tongue is integrated to the upper, there’s no slipping and sliding.
Reviewing the Ultra Boost has really been more about the wear experience than looking its inherently unflattering specs in terms of weight and pricing. I admit that I had some apprehension going in to the review but am glad to have some doubts struck off for the most part. I’ll put more miles into them before returning with a wrap-up take on the shoe.
Disclosure: The adidas Ultra Boost is a media sample provided courtesy of Adidas (Malaysia) Sdn. Bhd. Initial review is based after running and walking in them for close to 42K. The Ultra Boost is already available at Adidas boutiques in the country, retailing for RM650.
The Breakthru and Zealot ISO are 2 completely new “faces” to Saucony’s lineup late ’14/early ’15. They join a loaded range that’s either already here or coming to Malaysia, consisting of the updated Mirage 5, Ride 7 and Guide 8, and revamped Triumph ISO and Hurricane ISO. Throw the versatile and ever popular Kinvara 5 (K5) into the mix, the shoe shopper may be forgiven for being a little confused as to where the Breakthru stands. Despite just logging around 30K in the Breakthru, I think it’s time to put out this review before the shoe hits the shelves in the coming month (yup, the shoe’s not on sale in the country just yet). I don’t think my opinions will change much, if any at all, over the course of the shoe’s lifespan, so let’s get going.
The Breakthru is a little hard to peg down. It’s heavier and has an offset greater than the K5, yet tuned more like a racer compared to the cushier K5. The Breakthru’s shares the 8mm offset of Saucony’s support and higher end cushioning models. It weighs 8.7oz for my US10 to the K5’s 7.8oz.
The Breakthru is an undeniably striking shoe, with a rad-looking upper that resembles that of the Endorphin Racer. Unlike the sandwich open mesh of the K5, the upper we get with the Breakthru is thinner and stiffer, with no give at all. As a result, your big toe may experience some rubbing on the upper when in a state of dorsiflexion. While this was something I occasionally felt when running in them, it had not resulted in any hotspots or blisters. I’ll need to put in longer distances in the shoes before confirming if this is going to be an issue.
FlexFilm and Pro-Lock are both absent in Breakthru. While I don’t miss the Pro-Lock, the use of traditional and thicker overlays add to the weight. The wide and padded tongue isn’t gusseted yet it worked very well at all speeds including the twists and turns at the track. Never once did they slip and slide.
Around the back, the shoe has a stiff heel counter. The RunDry padding on the collar isn’t overly built up and is as comfortable as the K5’s.
There are some differences in the removable insoles. The K5 gets the softer and thicker SK-41 (more perforations and flex grooves cut into them as well) while the Breakthru settles with a noticeably thinner SK-51.
If you’ve not guessed already, the Breakthru is a neutral shoe, so there’s no medial posting (internal nor external). The midsole comprises of SSL (Saucony Super Lite) single density EVA foam with the Powergrid encased within.
Flip the shoe over and you’ll see why the Breakthru weighs more than the K5 – much more rubber. IBR+ injection blown rubber and XT900 carbon rubber while less exposed foam than the K5. Notice the 2 parallel black strips in the medial arch area? They’re not torsion shanks but thin rubber strips which in my opinion serve no functions. I hope they’ll be omitted in the next update. While durability should go up several notches, weight takes a hit with close to an ounce more than the K5. It is still a light and go-fast package though, make no mistake.
With the technical part of the review out of the way, let’s get to the wear experience. The thing which impressed me most when I laced the shoes up the first time was the fit in the midfoot region. The upper just wraps around the midsection really well – snug without being over tight. As the laces are secured, they pull at the blue overlays around the midfoot area and you get the really good lockdown from midfoot to the heel. The toebox is a little less roomy than the K5’s, probably because the upper mesh doesn’t stretch. Prospective buyer should test both the actual and a half size up to be sure of the fit.
The Breakthru also has the feel of a racing flat. It’s light, responsive, and each gait cycle has a snappy take to it. There’s a sense of immediacy to the running. The heel cushioning is not in the region of the K5, GR4 or the Boston Boost’s but more forgiving than the GOSpeed 3’s. The forefoot feels a little like a thicker version of the Boston Boost’s which means quickly pushing off the balls of your feet isn’t going to be a problem.
I’ve logged a handful of short quick runs, a 10K and a track session in them and encountered no negatives. As mentioned, no blisters, no hotspots. They certainly felt better going fast than slow, that’s for sure.
Saucony loyalists now have 2 choices when looking for a pair of lightweight neutral shoes which can double up for training and racing duties. If you prefer a softer feel in a 7.9oz (US10) package, go for the K5. If something firmer is what you seek, the Breakthru. Want something plusher? The Zealot ISO, Ride 7, and Triumph ISO should tickle your fancy depending on your budget. If you’re mechanically blessed and training to chase a big PR, give the A6 an audition.
Disclaimer: The Saucony Breakthru is a sample pair provided courtesy of Saucony Malaysia. It is expected to be available from Running Lab, Stadium and RSH outlets in April/May 2015.
PUMA READY TO ‘IGNITE’ MALAYSIA
Innovative New Foam Maximizes Energy Return, Comfort & Durability
KUALA LUMPUR (12 March 2015) – Comfort, long lasting and energy return are the three key elements of PUMA IGNITE!
Following its global launch in New York on 12 February 2015, PUMA Ignite is now available in all PUMA retail store and distributors throughout Malaysia beginning today.
The ultimate running shoe which features an innovative foam technology that makes it the most responsive running shoe, the birth of PUMA Ignite was the result of a nine-year research and development programme.
PUMA Ignite was launched today by Tim Tham, Assistant Marketing Manager of PUMA Malaysia in 1 Utama Shopping Centre and witnessed by PUMA “FRIENDS”.
PUMA IGNITE is the perfect example that coincides with their latest tagline PUMA’s ForeverFaster. Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam — a compound used heavily in the automotive industry.
This premium foam in the shoe is what sets IGNITE apart and makes it one of a kind. This foam compound is what gives the shoe maximum durability. This material which results in long – lasting durability is special and it is entirely new to the market.
PUMA’s new aim is to strengthen its running platform with the advantage of IGNITE. The shoe is the ideal pair for everyday running.
“Our vision is to create a running community. We have the best shoe for you to get “IGNITED” and never look back anymore. We are aiming to become the top sports brand once again. I am confident with the launch of PUMA Ignite, we are one step closer to our vision,” said Tham.
In conjunction with the PUMA Ignite launch, PUMA will be launching their latest 21 Days Challenge for all Malaysians to join them and create the next ‘big thing’ on social media platforms. The objective of this campaign is to encourage all Malaysians to be involved in running activities and keep the momentum going for 21 days in a row, snap a picture of every session and upload it onto your social media account Instagram, Facebook or Twitter and redeem your prize.
The first 100 participants who completes this challenge, will win a limited edition PUMA Ignite running tee shirt.
PUMA Ignite is worn by Usain Bolt, the fastest man in the world. As quoted by Bolt during the global launch in New York last month, he says “IGNITE is a great a running shoe, along with PUMA spikes, I spend a lot of time training in this shoe as well and it really helps to sustain my energy levels. I love IGNITE for that.”
The much anticipated Puma ‘IGNITE’ will go on sale across Malaysia, effective today. The PUMA ‘IGNITE’ will be priced at RM429.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
Released by Shekhinah PR on behalf of PUMA Malaysia.
For further information please contact:
Shekhinah PR / 012 – 2161 881
Shekhinah PR / 014 – 252 6663
Shekhinah PR / 013 – 365 8431