Gear Reviews

All the reviews here...

Kasumigaura Marathon 2016

When \\\\\\\"blustery\\\\\\\" wasn\\\\\\\'t even the right word. Read the race report here!

31st Marathon and my 6th Consecutive GCAM. Race report here.

 

Category Archives: Press Release

Media Release: Jabra Elite Sport Brings True Wireless Freedom to Malaysia

Jabra Elite Sport Brings True Wireless Freedom to Malaysia

I. The first in the new Elite franchise completes Jabra’s comprehensive range of next-generation wireless sports headphones with a product choice for everyone.
II. GN Netcom announces new distributor for Malaysia as part of marketing strategy for Jabra products nationwide

KUALA LUMPUR – June 7th 2017: After the worldwide success of the Jabra Elite Sport – the first in a brand new franchise of next generation wireless headphones, Jabra’s most technically advanced true wireless sports earbuds comes to Malaysia and is poised to take your workouts to “elite” level.

Setting a new benchmark in user experience and technology, the Jabra Elite Sport is the true training aid that delivers ultimate freedom of movement, ground-breaking in-ear fitness analysis and great music for anyone who wants to work out. Among its distinctive features are:

  • Superior sound with four microphones for intelligent switching during calls.
  • Secure, cord–free wearing style with dual or single earbud use.
  • Advanced personalised fitness analysis using in-ear heart rate monitor.
  • Three year extended warranty against sweat* with IP67 rated protection and is sweat and waterproof – tested to work for at least 30 minutes whilst submerged in up to one metre of water.
  • Heart rate app with above 90% accuracy reading.
  • Up to three hours of stereo music and calls, plus six hours additional charge from the carry case

Used with the Sport Life App, the Jabra Elite Sport is the ideal fitness gadget for anyone. Users can gauge their fitness level via the VO2 Max measurement, as well as improve their run timings through the race-time predictor, and plan their workouts for maximum effectiveness with the recovery advisor. The updates are delivered in real-time via the intelligent in-ear coaching, ensuring an uninterrupted workout.

The Jabra Sport Life app also captures and tracks your fitness development over time, providing a range of information to help you improve your fitness level in the future, including distance covered, pace, route, calories burnt and training effect.

Thus far, the Jabra Elite Sport has received a phenomenal response across the world with many sports and fitness enthusiasts making it their go-to device whether in the gym or outdoors. Given the exceptionally strong global following received, the device is poised to also garner a similar reaction from Malaysia.

The device was developed for the 77 per cent** of people preferring to train without wires and the 69 per cent** who regularly listen to music as they workout.

René Svendsen-Tune, CEO of Jabra said: “What truly excites me about our first true wireless earbuds is that they offer an experience that only Jabra can bring-to-life. We’ve used our R&D expertise from across the GN Group to deliver not just the most technically advanced true wireless sports earbuds, but actually the most complete cord-free experience for our customers. Jabra Elite Sport is an example of an intelligent sound solution that delivers calls and music very well, and does so much more besides”.

The Jabra Elite Sport’s call and music functions supports all major smartphone operating systems with Bluetooth, while its performance tracking and fitness apps are available on both Android and iOS devices. Find out more about Jabra Elite Sport at: http://www.apac.jabra.com/elitesport

No Wires No Worries – Complete Freedom
As a true wireless sports earbuds, the Jabra Elite Sport delivers a cord-free audio experience, with outstanding stereo sound for calls and music, as well as full sports functionality. Choose from three ear gels, three sizes of ear foams and three wingtips for the best, personalised fit and comfort and never worry about an earbud slipping out during an intensive workout session.

Join the Elite! The Jabra Elite Sport

Superior Audio Quality with Noise Cancellation
The state-of-the-art earbuds deliver superior audio quality for calls and music sans wires. Featuring two microphones in each ear bud, the ear buds are designed to pick up your voice through the first microphone, while the other aims to pick up external noises. The Jabra Elite Sport can switch between the earbuds receiving the least noise, as well as remove the background noise by differentiating the separate feeds it receives on each ear bud, leaving only the crystal-clear clarity of your voice in any environment.

If a call comes in whilst you’re running, voice controls and audio prompts let you manage your calls without having to touch your phone.

Hear Your Surroundings While Running
When activated, the Elite Sport’s HearThrough technology allows the in-ear speakers to recreate ambient sounds, ensuring that runners are aware of their surroundings including unexpected incoming traffic and other dangers, while plugged in.

Both Mono and Stereo
The Elite Sport comes with two individual earbuds, offering users the option to use a singular earbud for mono playback and calls through its primary (right) earbud which communicates directly to the user’s smartphone via Bluetooth. The secondary (left) earbud, which connects to the primary earbud via near field magnetic induction, automatically reconnects when both earbuds are placed within 25cm, allowing for a seamless transition between conversation and stereo music.

Medical Grade Credentials
Pioneers in sound, from sports earbuds to hearing aids, Jabra (as part of the GN Group) has used its unique understanding of high-quality sound in the development of Jabra Elite Sport. Created in collaboration with engineers from ReSound, a specialist in medical grade sound solutions and a world leader in Smart Hearing Aids, Jabra Elite Sport draws on more than 145 years of experience in hearing innovation and fit.

Leading the Next Generation of Jabra Products
The Jabra Elite Sport comes right after the introduction of two world’s first sports audio devices.

These are the optimised for running, Jabra Sport Pulse Special Edition (the world’s first sports headphones to feature automatic (and continuous) VO2 Max fitness testing); and the optimised for the gym, Jabra Sport Coach Special Edition (the world’s first sports headphones to feature automatic repetition counting through the TrackFit motion sensor).

Together with these devices, Jabra gives the world a truly comprehensive selection of wireless headsets for anyone who wants to work out. Like the Jabra Elite Sport, both devices come with a reinforced by a three-year extended warranty against sweat. These devices reinforce Jabra’s position as a leading expert in intelligent sound solutions, particularly for those with an active lifestyle.

Linora Low (Left) with KC Yap-GN Netcom Malaysia Country Manager with their Jabra Elite Sport Devices.

New Jabra Distributor for Malaysia
On a separate note, GN Netcom has announced the appointment of AMT PC Distributors Sdn Bhd as its sole distributor for all Jabra products in Malaysia. This is part of its branding and distribution strategies to bring the Jabra brand and its products closer to consumers, especially in the fast-growing sports and fitness niche segment.

Elite Sport Pricing and Availability
The Jabra Elite Sport (RM1,259) is now available at selected outlets from the following retailers and selected Jabra resellers: All IT Hypermarket, ViewNet Computer, Thundermatch Technologies, Mobile Arena, NOP Cellular, HLK Superstore and Lazada.

Exclusive E-commerce Partner in Malaysia
Lazada Malaysia is the exclusive e-commerce partner for all Jabra products in Malaysia. For any purchase of Jabra Sports products (Elite, Pulse, Coach & Pace) at Lazada Malaysia, customers will be entitled to a free Pineng PN-920 20k mah power bank worth RM79. This promo is exclusively for Lazada Malaysia customers shopping during the Riang Ria Raya Campaign – happening from 19 May – 30 June. For more information, logon to www.lazada.com.my

*One-year manufacturer standard warranty, registration required through Jabra Sport Life app to activate additional two-year warranty period
**Global Survey of 5,000 respondents: Jabra Sport Audio Survey, Nov 2015

PR CONTACT (Malaysia)
Mustard Tree Communications
Shanty Dass at ‎012 928 2896 or shanty@mustardtree.com.my
Kelly Lee at ‎012 513 3986 or Kelly@mustardtree.com.my
Jade Wong at ‎012-2195289 or jade@mustardtree.com.my
Joshua Rayan at ‎012-3688042, jr@jr.com.my

About Jabra
Jabra is a leading international developer and manufacturer of a broad range of communications and sound solutions committed to let people hear more, do more and be more than they ever thought possible. The consumer and business divisions of Jabra markets corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality. Jabra employs around 1000 people worldwide and in 2015 produced an annual revenue of DKK 3,229 million.

Jabra is the brand of GN Netcom, a subsidiary of GN. As part of the GN group Jabra has a reputation for innovation, reliability, and ease of use that goes back almost 150 years. GN comprises a unique portfolio of medical, professional & consumer sound solutions that makes life sound better through its research, insights, and expertise in sound. GN operates in more than 90 countries across the world, has more than 5,000 employees and is listed on Nasdaq Copenhagen. www.apac.jabra.com

© 2017 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice).

Saucony® Launches Freedom ISO™ With Full-Length EVERUN™ Midsole

 

 

Freedom ISO™ Combines One-Two Punch Of Brand’s Award-Winning Tag-Team Technologies, Resulting In Running Experience That Starts Amazing, Stays Amazing

WALTHAM, MA (November 21, 2016) – Have you ever run and felt like you could run forever? The road unwinds effortlessly, the air is crisp and the sunrise perfect.  As the miles click by, you’re brimming with boundless energy, euphoria, and a sense of runaway freedom. Some refer to the feeling as “runner’s high,” others a “second wind.” At Saucony it’s called the Freedom ISO™ and it delivers a running experience that not only starts amazing−it stays amazing−no matter how long your run.

Launching December 1, 2016, the Freedom ISO is the first-ever performance running shoe with a full-length EVERUN midsole. Combined with Saucony’s dynamic ISOFIT™ fit system, the Freedom ISO delivers the one-two punch of Saucony’s award-winning tag-team technologies. The result is the brand’s most technologically advanced shoe ever created.

Starts Amazing, Stays Amazing

“Finding a new way to liberate and expand the running experience−free of boundaries, full of freedom−reflects our relentless commitment to both the runner and innovation,” said Tom Hartge, senior vice president of global footwear for Saucony. “The Freedom ISO sets the course for Saucony to create a whole new running experience that’s unlike anything before. It’s EVERUN unleashed, designed to make you want to run, while fully enjoying the feeling that you could actually run forever.”

 

The Freedom ISO’s full-length EVERUN foam midsole maintains cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed. Adding to the extraordinary durability and flexibility of the Freedom ISO’s EVERUN midsole material, Saucony is pairing a TRI-FLEX™ crystal rubber outsole that also displays exceptional resistance to wear. Besides being resilient, the crystal rubber compound matches the considerable flexibility of the EVERUN foam, allowing for greater adaptation to different foot proportions and freedom of motion underfoot. In addition to the full-length EVERUN midsole, the Freedom ISO also incorporates EVERUN Topsole construction for even greater energy return and continuous, fluid cushioning with every stride.

 

Weighing in at 9 ounces for men and 8.1 ounces for women, the 4mm-offset Freedom ISO’s lightweight, racing-inspired ISOFIT sleeve creates a dynamic fit system while the breathable engineered stretch mesh upper and streamlined heel support frame add to the shoe’s impressive fit and lightweight performance.

“Our engagement with runners informs our execution,” said Hartge. “Our intent is to bring purpose and thought to every design element. The Freedom ISO, with its full-length EVERUN platform, moves the focus from equipment to experience. The true significance of the Freedom ISO is that all the elements come together in perfect harmony.”

 

For more information on the Saucony Freedom ISO, contact Sharon Barbano at sharon.barbano@saucony.com.

 

About Saucony: Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

 

 

SHARON BARBANO
PUBLIC RELATIONS
SAUCONY & WOLVERINE BOSTON
617.824.6126
617.616.6126
500 Totten Pond Road
Waltham, MA

 

 

FIND YOUR STRONG

Saucony® Triumph ISO2 Named By Runner’s World As International Editors’ Choice For Best Shoe In The World For 2016

 

Triumph ISO’s Proven Track Record Earns Itself Industry’s Top Performer Of The Year Recognition

WALTHAM,  MA (November 22, 2016) – Saucony, relentlessly committed to elevating the running experience through performance innovation, is excited to announce that the Triumph ISO2, featuring Saucony’s EVERUN™ continuous cushioning technology, has been named by Runner’s World as the International Editors’ Choice for “Best Shoe in the World” for 2016. The prestigious award, selected by the editors of 20 editions of Runner’s World around the globe, was presented to Saucony at the Runner’s World 50th Anniversary Celebration in New York City in early November. All of the International Editors’ Choice Awards are now officially acknowledged in the publication’s December 2016 issue. Click here for the Runner’s World video review of the Triumph ISO2.


The Saucony Triumph ISO has a proven track record in the running community as demonstrated by its ongoing recognition from Runner’s World, the world’s largest media brand in running. Prior to the Triumph ISO2’s International Editors’ Choice Award, the standout neutral trainer was named Editor’s Choice in the publication’s 2015 Winter Shoe Guide. The inaugural Triumph ISO was also recognized with an Editor’s Choice Award in the 2015 Spring Shoe Guide.

“We’re so honored that Runner’s World and the global running community continue to put Saucony on top of the podium,” said Doug Smiley, business unit manager for Saucony footwear. “The Triumph ISO allows us to demonstrate what is possible when you innovate to elevate the running experience. Our ongoing product philosophy focused on every aspect of the runner’s stride continues to drive us, resulting in game-changing technologies like the Triumph ISO’s EVERUN Topsole™ construction. We can’t wait for runners to now try the all-new Triumph ISO3; we’ve taken the EVERUN experience to yet another impressive level.”

The Runner’s World International Editors’ Choice award for “Best Shoe in the World” is part of Runner’s World’s global initiative to find, test and designate the best shoes on earth for its readers in the countries where it currently publishes: Argentina, Australia/New Zealand, Belgium, Brazil, China, France, Germany, Hungary, Italy, Mexico, The Netherlands, Norway, Poland, South Africa, Spain, Sweden, Turkey, United Kingdom and the United States.

The Saucony Triumph ISO3, with an increased EVERUN landing zone for maximum energy return, is now available at select specialty run retailers in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12.

About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

SHARON BARBANO
Public Relations
Saucony & Wolverine Boston

  1. 617.824.6126
  2. 617.616.6126

500 Totten Pond Road
Waltham, MA

FIND YOUR STRONG

Media Release: Saucony® Launches The Saucony Stride Lab™ App

 

 

FOR IMMEDIATE RELEASE

SAUCONY® LAUNCHES THE SAUCONY STRIDE LAB™ APP
Saucony’s Human Performance & Innovation Lab Now Puts The Power Of A Personal Biomechanics Lab In The Palm Of Every Runner’s Hand

WALTHAM, MA (November 3, 2016) – “To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” says Spencer White, head of the Saucony Human Performance & Innovation Lab, the brand’s state-of-the-art running research center focused on empowering runners through performance innovation. Today, the Saucony Lab figuratively opened its doors to runners everywhere with the launch of the Saucony Stride Lab app, the first interactive tool that puts the power of a cutting-edge biomechanics lab in the palm of every runner’s hand.

The Saucony Stride Lab app, developed in partnership with Jay Dicharry, MPT, SCS, author of Anatomy for Runners, empowers the individual runner to build a better running body right from their personal mobile device. The Stride Lab’s innovative interface first guides the individual runner through a multi-step personal evaluation that includes their stance, mobility, stability and stride−all from their iPhone. The Stride Lab then instantly interprets the data, prioritizes the results and delivers to the runner a customized and ever-evolving plan of running-specific exercises and dynamic drills to optimize their running experience. The Saucony Stride Lab app is now available as a free download at iTunes.

“With the launch of the Stride Lab app we’re throwing open the doors of the Saucony Human Performance & Innovation Lab, sharing decades of expertise and research in stride analysis and biomechanics to help runners perform and feel better,” said White. “That information, in combination with Jay Dicharry’s world-renowned expertise in biomechanical analysis and sports athletic performance, has allowed us to create a personal running lab experience, customized for each individual runner and accessible from their mobile device at their convenience.”

“Working with tens of thousands of runners, from the novice to the Olympic level, has shown us that people are different, that they can and should run in a manner that complements their body structure,” said Dicharry. “It’s critical that runners first assess their stance, mobility, stability and stride to determine the best way for them to run. The Saucony Stride Lab app allows runners do just that, and then determines a running-specific plan of BodyWork exercises and running drills that they can follow to maximize their running performance. While other apps track the quantity of your run, the Stride Lab app will improve the quality of your run.”

The Saucony Stride Lab app will be launched to the running community at the Saucony booth at the 2016 TCS New York City Marathon Health and Wellness Expo taking place at the Jacob K. Javits Convention Center in New York City from Thursday, November 3rd through Saturday, November 5th.

 

How Does The Saucony Stride Lab App Work?

1. Get Evaluated: From your iPhone, the Stride Lab app will guide you through a 7-point assessment where we can benchmark your body and identify limiters that stand in the way of your running goals.

2. Get Your Plan: Receive a customized plan of running-specific exercises and drills that address your unique issues to improve your running experience for the long term. The Stride Lab app will give you up to five BodyWork exercises at a time to perform three-times a week. You can go through them all at once or fit them in at your convenience.

3. Get Running: Check in with the Stride Lab app before every run for a series of dynamic running drills to incorporate into your daily run.

4. Get Points: Just like a personal coach, the Stride Lab app keeps track of all the great work you’re doing. See your BodyWorks score rise as you complete your tasks.

5. Get Progress: Every few weeks the Stride Lab app will ask you to re-evaluate yourself to see how you’re improving and whether you are ready to focus on the next challenge.

For more information on the Saucony Stride Lab app, please contact Sharon Barbano at sharon.barbano@saucony.com.

About Saucony: Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

About Jay Dicharry, MPT, SCS: Dicharry is a physical therapist, board-certified sports clinical specialist, researcher, author, and coach. He built his international reputation as an expert in biomechanical analysis as Director of the SPEED Clinic at the University of Virginia. Through this innovative venture, Dicharry was able to blur the lines of clinical practice and sports engineering to better understand and eliminate the cause of overuse injuries in endurance athletes. His unique approach goes outside the traditional model of therapy and aims to correct imbalances before they affect your performance. Dicharry literally wrote the book on running gait assessments: he is author of “Anatomy for Runners,” has published over 30 professional journal articles, co-directs the annual University of Virginia Running Medicine Conference, and consults for the US Air Force and USA Track and Field. His research focus on footwear and the causative factors driving overuse injury helps provide his patients with an unmatched level of innovation and success. Having taught in the Sports Medicine program at UVA, he brings a strong bias towards patient education, and continues to teach nationally to elevate the standard of care for Therapists, Physicians, and Coaches. He currently directs the REP Lab in Bend, OR.

SHARON BARBANO
PUBLIC RELATIONS
SAUCONY & WOLVERINE BOSTON

T. 617.824.6126
F. 617.616.6126

500 Totten Pond Road
Waltham, MA

FIND YOUR STRONG

Media Release: Vietnam’s Ultimate Ultra Marathon Is Back!

Vietnam’s Ultimate Ultra Marathon Is Back!
Now With Added 100KM Distance
The Vietnam Mountain Marathon 2016 is set to be bigger and better than ever, with 1,500 runners arriving in Sapa on September 24

This year 1,500 adventurous runners – many of them Vietnamese – are set to descend on the beautifully located mountain town of Sapa on September 24 and 25. They will race on some of the toughest and most beautiful trails of any trail race in the world.

Some will tackle a half marathon (21km), others will aim to complete the full marathon distance (42km) while some hardcore individuals will be aiming to complete the ultra distances of 70km or 100km.

The race opens up parts of Sapa that normally remain out of reach making it a magnet for adventurers who want to see truly remote Vietnam. The buffalo-beaten race trails venture far from the normal tourist path through the land of ethnic minority villages and the magnificent rice-terraced valleys that Sapa is famous for.

Race director, Asger Koppen said: “This race was created due to my love of these mountains. I have always wanted to share the beauty of this area with those who love the great outdoors and now adventurous racers can see more of it than ever on our new 100km route.”

Double VMM 70km champion, Simon Grimstrup of Denmark will be returning this year to help with race organisation. He said: “I’ve raced all over the world and the VMM course is both one of the most stunning and most challenging out there. It is a very special race because of its ambiance and the great camaraderie between the participants.”

The race is supported by Topas Travel and Topas Ecolodge, the unique resort where the finish line is located. Set on a hill top deep in the mountains, Topas Ecolodge transforms into a unique running party venue at the end of the race. Crowds of runners cheer finishers across the line throughout the day and a DJ, BBQ and bonfire ensure the party keeps going until way after dark.

Charity
Over the last few years the Vietnam Mountain Marathon has donated thousands of dollars to good causes. This year we will continue to give back, with $20 from every single race entry donated to the local community.

Drone Video And Photography
For a video featuring the race route, please see: https://www.facebook.com/ VietnamMountainMarathon/videos/418913654974094/. High res photography is attached. Please credit all images to Vietnam Mountain Marathon. More photographs are available on request.

For more information on the race visit www.vietnammountainmarathon.com. For media enquiries contact David Lloyd, Director of Sport at Topas Travel: david@topastravel.vn or (+84) 4 3715 1005

 

 

Media Release – Record International Entries For 38th Annual Gold Coast Airport Marathon

Saturday 25 June

The Gold Coast Airport Marathon continues to grow as a major sports tourism event for Queensland with a record number of runners from overseas set to hit our shores next week, Minister for Tourism and Major Events Kate Jones announced today.

With a week until entries close, more than 3,250 runners from 59 overseas countries are registered for the 38thGold Coast Airport Marathon to be held on 2-3 July.

“Attracting a record number of visiting runners from overseas is a great outcome for the Gold Coast,” said Ms Jones.

“Events like the Gold Coast Airport Marathon showcase the Gold Coast to international visitors and to overseas markets.

“Since the marathon was accredited with an IAAF Road Race Gold Label in 2014, there has been even greater interest from elite and recreational runners.

“The event is expected to attract more than 7,000 international visitors to the Gold Coast, which will be a great boost for local tourism operators.”

Ms Jones highlighted the growth from emerging markets such as Greater China and South East Asia as the main reason for the record international numbers.

This year also marks the first year of the landmark agreement between leading Chinese sports media company Sina Sports and Events Management Queensland.

“China represents a huge marketing opportunity for the Gold Coast Airport Marathon moving forward,” said Ms Jones.

“We had one participant from China in 2010 and we are closing in on 300 this year. There is also record participation from Taiwan, Singapore, Hong Kong, Malaysia and Indonesia.

“Japan continues to provide the most number of visiting runners as it has for nearly two decades and New Zealand will also go close to a record number.

“It is a really exciting time for the event as it continues to grow in popularity as a destination marathon.”

Ms Jones said the global media exposure the Gold Coast Airport Marathon now receives has provided a significant boost to the profile of the event and to the Gold Coast.

“Television coverage of the Gold Coast Airport Marathon last year generated 1,500 hours of air time with a potential reach into 850 million households across 129 countries,” Ms Jones said.

“Adding to this is a live stream of the Gold Coast Airport Marathon available around the world and our ability to engage with a global audience on social media.

“Not only are media partnerships raising the profile of the marathon, but also of the Gold Coast as a destination for international visitors.

“We will also host more than 50 media representatives from Japan, Greater China and South East Asia this year, generating further interest.”

The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland.

Events Management Queensland Chairman Kerry Watson said he was delighted with the growing interest in the Gold Coast Airport Marathon from overseas.

“The participation numbers we attract from overseas markets is the result of long-term marketing strategies in collaboration with Tourism and Events Queensland, Gold Coast Airport, City of Gold Coast, Gold Coast Tourism and major sponsors.

“We take a long-term view with our marketing and what we do today is laying the platform for even more visitors to come and experience the Gold Coast Airport Marathon in future years.

“The Gold Coast 2018 Commonwealth Games has created another significant focus on this destination, and we plan to ensure the Gold Coast Airport Marathon adds value to that focus on the Gold Coast for many years after.”

This year’s 38th annual Gold Coast Airport Marathon will be held on Saturday 2 and Sunday 3 July. Entries for all races on the program close on Friday 1 July.

For more information visit goldcoastmarathon.com.au

For information contact:

Stephen Lock, Media Consultant, Events Management Queensland
Phone: 07 5668 9811 Mobile: 0408 124 694 Email: stephen@goldcoastevents.com.au   

Jacob Bush, Marketing Executive, Events Management Queensland
Phone: 07 5668 9801 Mobile: 0448 188 927 Email: jacob@goldcoastevents.com.au

Press Release: Saucony® Unveils Game-Changing Technology – EVERUN™

Delivering Continuous Cushioning to Runners, No Matter How Long the Run

THE ALL NEW EVERUN TECHNOLOGY
Global performance running footwear and apparel brand Saucony pulls no punches in writing the next
chapter of its performance innovation success story. Maintaining its relentless commitment to elevating the running experience through innovation, the brand announced today the launch of Saucony EVERUN™, its most advanced technology to date. Brand-new for Spring 2016, EVERUN represents a new era of cushioning innovation, delivering a continuous cushioning experience to runners, no matter how long the run.

First launched at the New York City Marathon, Saucony’s Triumph ISO 2 and Guide 9 are the first models in the Saucony line-up to be powered by EVERUN. The technology will later be incorporated into the new Hurricane ISO 2, Kinvara 7 and Peregrine 6 which is set to be available in Malaysia February 2016. EVERUN will be supported by the brand’s biggest marketing launch to date and will coincide with the retail launch of the Triumph ISO 2 and Guide 9 at the New York City Marathon. “EVERUN is not only a game-changer for us but for the industry as well,” said Patrick O’Malley, senior vice president of global product for Saucony. “Runners are once again responding to the benefits of cushioning, including increased energy return and underfoot comfort. One of the primary objectives in the development
of EVERUN was to deliver a continuous cushioning experience to runners, combining smoother landings
in the heel with reduced pressure in the forefoot.

“Our designers came up with a fundamentally new approach we call Topsole™, a breakthrough
construction process that positions our best cushioning material closer to the foot. The result is that
EVERUN delivers the same plush feel in mile one as mile twenty, continuously giving back to runners,
especially at the end of the run when they need it most,” added O’Malley.

EVERUN Delivers Two Key Benefits

Lowers Peak Pressures:
EVERUN’s patent-pending Topsole construction process positions a 3mm layer of Saucony’s revolutionary EVERUN foam material closer to the foot, directly under the sockliner, instead of embedding it in the midsole below a layer of rigid cement. This construction process distributes propulsion force over more area, reducing local peak pressures while delivering a dramatically more lively and responsive ride.

Absorbs Impact:
The EVERUN Landing Zone and heel insert provide remarkable impact protection, maintaining cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed, according to research in the Saucony Human Performance and Innovation Lab. Typical EVA foam heats up, getting softer the longer the run just when the body fatigues and needs impact protection the most. The EVERUN technology addresses this breakdown of cushioning and consequently, joint protection, in running shoes during the course of a run.

Introducing Max And Miles
The Saucony EVERUN Series of performance running shoes will be supported by the biggest marketing launch in the company’s history. “Not only is EVERUN a breakthrough in cushioning and construction technologies, but this is also the first time that Saucony is using video animation in a marketing campaign,” said Mary O’Brien, vice president of global marketing for Saucony. “We’re always looking for the best way to tell our story. We knew that video animation would not only be entertaining and fun, but it would make a rather intricate technology story clear and meaningful to runners everywhere.”

The launch campaign focuses on the ground-breaking idea behind EVERUN, occurring in a secret
laboratory in an undisclosed location. The new multichannel global marketing campaign features an
animated video starring fictional lab technicians Max and Miles, the purported inventors of EVERUN.

The conversation between Max and Miles provides a unique and amusing take on their eagerness to share their newly-discovered continuous cushioning technology with runners everywhere. While Max delivers a serious high-tech explanation of EVERUN’s myriad benefits, Miles eagerly gives his own perspective of EVERUN in excitably unscientific terms: “There’s this stuff we came up with … amazing stuff! You should see the stuff this stuff can do!”

The EVERUN Product Lineup

Triumph ISO 2


The new Triumph ISO 2, the successor to the Triumph ISO (named “Editor’s Choice” by Runner’s World; Spring 2015 Shoe Guide), is the brand’s super-plush neutral trainer now featuring a full-length EVERUN Topsole and EVERUN Landing Zone, TRI-FLEX outsole and ISOFIT upper.
RRP: RM 529.

Guide 9


The lightest Guide ever (9.7 ounces in men’s size 9) has been completely updated for Spring 2016. With
an SRC Landing Zone in the heel, a Dual Density medial post and a full-length EVERUN Topsole, the Guide 9 provides an efficient stride while also delivering a lively, resilient ride. A new TRI-FLEX outsole helps prevent late-stage pronation while a seam-free toe box provides comfort and allows the toes to splay during the latter phase of the gait cycle.
RRP: RM 469

Hurricane ISO 2


The Hurricane ISO 2, heir to the Hurricane ISO (named “Best Update” by Runner’s World; Summer 2015 Shoe Guide), blends the benefits of a premium stability shoe with unparalleled cushioning. An EVERUN Topsole and EVERUN Landing Zone along with a PWRGRID+ platform provide shock attenuation and set the foot up for an efficient transition. The ISOFIT saddle is engineered to provide additional stabilizing support. A Dual Density medial post offers superb guidance while a lightweight Support Frame secures the heel upon foot strike.
RRP: RM 529

Kinvara 7


Lockdown fit, a quick, resilient ride, and a great underfoot feeling are the calling cards of the award-winning Kinvara running experience. The latest edition gets an EVERUN Heel Insert for cushioning where it’s needed most, while the sleek, FLEXFILM-infused upper supports the foot with every stride. A new outsole configuration that includes TRI-FLEX and wider lugs delivers more ground contact and increased flexibility and durability.
RRP: RM 429

Peregrine 6


With a protected upper, heel and forefoot rock plates, and a new PWRTRAC outsole, the Peregrine 6 gives runners the means to conquer any terrain. EVERUN in the heel delivers shock-dampening cushioning, while the highly flexible midsole allows runners to adapt and react to uneven surfaces.
RRP: RM 429

For more information on EVERUN, visit:
www.saucony.com/everun
https://www.facebook.com/saucony.my/

 

 

For more information, please visit www.rshlimited.com, www.facebook.com/RSHMY.

For more information contact:
Advertising and Promotions Department
Tel: 03-5123 2668 Fax: 03-5637 0531
Yi Xuan Lai, Executive Advertising & Promotions │yixuanlai@rsh.com.my

Related Posts Plugin for WordPress, Blogger...